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IMMORTALS IS A LEGACY LEAGUE OF LEGENDS BRAND THAT RE-ENTERED THE LCS FRANCIES LEAGUE IN 2019. AS A TEAM WITH A STORIED HISTORY OF COMPETITIVE PERFORMANCE, IT NEEDED TO MAKE AN IMPACT AND DIFFERENTIATE ITSELF FROM OTHER TEAMS WITH GREATER MARKET SHARES IN THE SPACE.
ROLES: ART DIRECTION / DESIGN / ANIMATION / PHOTOGRAPHY
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// REVISION + VALORANT
AFTER A SPLIT OF PARTICIPATION IN LCS, THE BRAND NEEDED TO DO MORE TO HAVE A STAKE IN THE LEAGUE — WHICH LED THE IDENTITY AWAY FROM THE HEAVY CYBERPUNK INFLUENCE OF OLD AND FOCUSED INSTEAD ON AN IDENTITY THAT STOOD OUT MORE IN SOCIAL FEEDS. COMBINED WITH THE INTRODUCTION OF A VALORANT TEAM, THIS MEANT LEANING MORE INTO BRIGHT COLORS THAN THE DARKER IMAGERY OF ARCADES, WITH SMALL TYPE ELEMENTS CALLING BACK TO THE OLD IDENTITY.
ROLES: ART DIRECTION / DESIGN / ANIMATION / PHOTOGRAPHY
